Hold the SendLotBeacon
Book 15 min

A person always presses Send. We never automate your Facebook account.

LotBeacon roadmap

LotBeacon drafts the reply from the facts the rep pastes, checks it against the house rules, and flags a price or payment ask for a manager. A person presses Send. This roadmap is shaped by what dealers told us they love and hate about lead, appointment and showroom tools. I listen because I care, and the sources are right here.

Built from a review of 61 public sources across 21 sites (Oct 15 to 16, 2026), gathered by web research, not a survey we ran. 25 sources from 11 publishers made the cut and are linked below. How we listen

What dealers told us they love

In our words, with the sources behind each

What dealers told us they hate

In our words, with the sources behind each

  • Wrong data that makes a good tool look broken
    Sources (3)
  • Setup and admin that need an expert
    Sources (4)
  • Fast auto-replies that don't actually answer18% · Share of dealerships in the 2024 study that scored below 40, failing to personally respond to website customers (Digital Dealer)
    Sources (1)
    • Top dealer group Tops Study in Responding to Internet Leads · Digital Dealer · 2024-05-0818%: Share of dealerships in the 2024 study that scored below 40, failing to personally respond to website customers"Without this step, dealership reports can encourage employees to pretend to respond, with automated responses to quickly ‘stop the clock,’ instead of the personal replies needed by customers."
  • Handoffs where the buyer gets dropped
    Sources (2)
  • Reps fighting over who owns a buyer
    Sources (2)
  • Surprise price hikes and usage fees$5,000 · A dialer tool's price per user per year, as a reviewer reports it from market data; the vendor does not publish pricing (Sales tool blog)
    Sources (6)
  • Messages that feel canned or robotic
    Sources (3)
  • Support that fades after the sale
    Sources (1)

ASAP: We heard youScale fixes from our own load test

We load tested LotBeacon with simulated traffic sized for a large multi-store group, on a separate test copy, never the live site. None of it was real store traffic. Here is everything that bent, and what we are doing about it.

  • ASAP · Before store 11

    Sign-in that stays fast with thousands of reps

    We heard you: What if a couple hundred stores sign up in the same week? In our test, sign-in slowed and then failed once one sign-in list held more than about 40 reps.

    The fix: Each rep's code is looked up directly in a store database, so sign-in checks one code, not the whole list.

  • ASAP · Before store 11

    Self-serve bulk invites in the live desk

    We heard you: Can a small team really onboard a big wave of stores? Today a new rep's code is added by hand.

    The fix: Owners upload a roster file and invites go out the same day, with no wait on us. This already works in the demo.

  • ASAP · Next 2 weeks

    Rate limits that hold exactly, and a daily cap per store

    We heard you: The per-rep and per-IP limits let extra drafts through under burst, and one shared daily cap could pause every store at once.

    The fix: Exact counters for each rep and each store. One busy store can never slow down another.

    Partly built: Exact counters are built and tested on a test copy. They switch on with our hosting upgrade; until then today's limits apply.

  • ASAP · This week

    Capacity headroom and a separate test copy

    We heard you: Test traffic and live traffic shared one set of daily hosting limits.

    The fix: Paid hosting capacity for the live desk, plus a fully separate test copy, so a test never touches a live store.

  • ASAP · Next 2 weeks

    Drafts in under 5 seconds

    We heard you: A real draft took about 8 seconds at the median and up to 17 seconds at the slowest.

    The fix: A faster model setting brought the median to about 5 seconds in testing. It ships once reply quality checks pass.

  • ASAP · Next 2 weeks

    Scoreboard taps that never error

    We heard you: Under heavy load, a Copied or Sent tap could fail when a storage limit was reached.

    The fix: Counts are saved in the background and retried. A rep's tap always works.

    Partly built: Since Oct 17, a tap no longer fails when a storage limit is reached; the count is held on the server for a short time instead. Saving it in the background with retries is still to come.

  • ASAP · Before store 11

    Onboarding in waves, with a named contact

    We heard you: Who answers when 100 stores start on the same day? That is about 75 hours of hands-on setup.

    The fix: Weekly onboarding waves, recorded training, a help desk with a response-time promise, and a named contact for every group.

  • ASAP · After the fixes above

    Load test results on the trust page

    We heard you: Prove the scale claims with numbers, not adjectives.

    The fix: The method, the numbers and the limits, published as they are. Rerun after every fix above.

    Partly built: First results are on the trust page now. The rerun comes after the fixes above.

Security workShipped October 17, 2026, unless marked

From our own internal security assessment. This is what is live today and what is still waiting. Not an outside test, and not a certification. Full status is on the trust page.

  • Shipped

    Rep desk refuses requests from other sites

    Every rep desk action must come from the same site it is sent to. A request posted from anywhere else is refused.

  • Shipped

    Stronger rep sign-in codes

    New invite codes are 20 random characters, easy to read aloud. Older codes still work, so no rep is locked out, and they can be reissued.

  • Shipped

    The desk stays up when a storage limit is hit

    Drafting and scoreboard taps keep working instead of showing an error when our hosting storage quota runs out for the day.

  • Shipped

    Cleaner page delivery

    Pages now tell our host not to add its own analytics script. Our security policy already blocked that script; this removes the errors it caused.

  • Shipped

    A clear way to report a security issue

    A standard security.txt file at /.well-known/security.txt names the security contact: nathan@holdthesend.com.

  • Partly built

    Server-side security event log

    Built and live in the code: sign-ins, refused requests, rate limits and owner actions go to an append-only, tamper-evident log kept 365 days. It starts recording once its database is connected. Not recording yet.

ShippedLive in the rep desk or the demo, as marked

  • Dealers love · Features

    Know what the buyer wants

    Every pasted message is tagged: price, availability, trade-in, financing, negotiating.

    Where: Rep desk

  • Dealers hate · Trust

    Get a manager, fast

    When a buyer starts negotiating, one tap hands the numbers to a manager, so reps never promise a discount they can't keep.

    Where: Rep desk

  • Dealers hate · Trust

    Advertising-rule checks

    Lowest-price claims, "no hidden fees" and guaranteed-approval wording are held before the reply can be copied.

    Where: Rep desk

  • Dealers hate · Trust

    Quiet hours and opt-out alerts

    A heads-up before replying between 9 PM and 8 AM, and a hold once a buyer has said stop.

    Where: Rep desk

  • Dealers love · Features

    Tag the unit

    Link each conversation to a stock number or VIN.

    Where: Rep desk

  • Dealers love · UX

    Today's Plays home screen

    A ranked list of who needs a touch right now, each with a one-line reason and a one-tap open. In the rep desk it ranks the threads saved on that phone; the demo ranks the sample store.

    Why we built it: Reps told us they want the next move handed to them. Salesforce found reps spend just 28% of their week actually selling.

    Sources (2)

    Where: Rep desk and demo

  • Dealers love · Functions

    Two specific times and a booking link

    The rep picks two open times and adds the store's own booking link; the line names the exact unit. Nothing is booked until the buyer picks. A person still sends it.

    Why we built it: The top store in a Pied Piper study offered a specific date and time in 80% of its replies.

    Sources (3)

    Where: Rep desk

  • Dealers love · AI

    Every fact shows its source

    Each price, year, mileage, time or stock number in a draft shows the field it came from, or a warning when it has none.

    Why we built it: Bad data is the top complaint about otherwise good tools. Showing the source makes a wrong field easy to catch.

    Sources (3)

    Where: Rep desk and demo

  • Dealers hate · Data

    Honest speed

    Time from pasting the buyer's message to tapping I sent it, on that device. Auto-replies never count; the desk sends none. A store-wide owner view is still to come.

    Why we built it: Auto-replies can stop the clock without answering. In one study, 18% of dealerships failed to personally respond at all.

    Sources (1)
    • Top dealer group Tops Study in Responding to Internet Leads · Digital Dealer · 2024-05-0818%: Share of dealerships in the 2024 study that scored below 40, failing to personally respond to website customers"Without this step, dealership reports can encourage employees to pretend to respond, with automated responses to quickly ‘stop the clock,’ instead of the personal replies needed by customers."

    Where: Rep desk and demo

  • Dealers hate · Trust

    Honest AI disclosure

    A rep can add a note that the reply was drafted with AI help. An owner-wide setting is still to come.

    Where: Rep desk, per device

  • Dealers love · Simplicity

    Dealer defaults that work on day one

    Eight starter replies for the questions buyers ask most, written to pass the desk's checks. Edit before you copy.

    Why we built it: Reviewers of sales tools praise easy setup again and again.

    Sources (4)

    Where: Rep desk

  • Dealers love · UX

    First real reply in under 10 minutes

    A first-run checklist with a timer from sign-in to the first reply you send yourself.

    Why we built it: Reps reward tools they can start using fast, and walk away from ones that need an expert.

    Sources (4)

    Where: Rep desk

  • Dealers love · UI

    Built for the lot, one-handed

    On a phone, Draft, Copy and I sent it stay pinned at the bottom of the screen with large tap targets. Other demo screens are not all reworked yet.

    Why we built it: Dealers single out a strong mobile app as the thing that makes a CRM livable.

    Sources (2)

    Where: Rep desk and demo

NextIn the next 30 days or so

  • Dealers love · UI

    Lead cards and a visible board

    New, Contacted, Set, Shown, Sold. Drag a buyer to the next column and everyone sees progress.

    Product mockup (fictional): Lead cards and a visible boardMockup of a five-column lead board: New, Contacted, Set, Shown, Sold. Buyer cards show a name, unit and rep, and one card is mid-drag toward Shown.Lead boardPrairie Line MotorsNew3Jordan P.2021 F-150 XLTRep DRCasey M.2019 Tahoe LTRep MTAvery K.2022 RAV4 XLERep PSContacted2Riley B.2020 Accord EXRep DRSam O.2018 WranglerRep PSSet1Morgan W.2023 Civic SportRep MTShown1Quinn H.2017 SilveradoRep DRSold1Drew L.2021 ExplorerRep PSTaylor V.2020 HighlanderMoving to Shown
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Functions

    Confirmations that get a yes

    A reminder the rep sends, with reply C to confirm and a one-tap reschedule link.

    Product mockup (fictional): Confirmations that get a yesPhone mockup of a rep-sent visit reminder for tomorrow at 10:30 AM, the buyer replying C, and a green Confirmed badge with a reschedule link.9:41Prairie Line MotorsJordan P.2021 F-150 XLT · Stock U2431Hi Jordan, see youtomorrow 10:30 AM forthe F-150. Reply C toconfirm or move it here:pls.lt/r/8KQ2CConfirmed · Tue 10:30Reminder sent by Dana R.Reschedule link1Rep taps SendThe reminder is drafted for them.2Buyer replies CThe visit flips to Confirmed.3Need a new time?One tap to pick another slot.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · Functions

    No-show recovery

    If a buyer misses the visit, a ready-to-send note and a new booking link appear within 15 minutes.

    Product mockup (fictional): No-show recoveryMockup of a missed-visit alert 15 minutes after a 2:00 PM appointment, with a ready-to-send, no-guilt note and open times for a fresh booking link.Rep desk · Missed visitPrairie Line MotorsCasey M. missed the 2:00 PM visit2019 Tahoe LT · flagged 2:15 PM, 15 minutes after the slotReady-to-send noteHi Casey, no worries about today.The Tahoe is still here and I held itfor you. Want to grab a new time?Pick one that works: pls.lt/b/T19CDana at Prairie Line MotorsCopy and sendEditA person still presses Send. Nothing goes out on its own.Open timesToday 5:30 PMWed 11:00 AMWed 4:15 PMThu 9:30 AM
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · UX

    Manager alerts only on exceptions

    An untouched lead, an unconfirmed visit or a no-show. Everything else stays quiet. One tap assigns it.

    Product mockup (fictional): Manager alerts only on exceptionsMockup of a manager panel with three exceptions (an untouched lead, an unconfirmed visit and a no-show), each with an Assign button, and a note that 41 other leads are on track.Manager · ExceptionsPrairie Line Motors3 need you. 41 are on track.Everything else stays quiet.AKAvery K. · untouched 22 minFacebook lead · 2022 RAV4 XLEUntouchedAssignRBRiley B. · visit not confirmedToday 4:00 PM · 2020 Accord EXUnconfirmedAssignCMCasey M. · no-showMissed 2:00 PM · 2019 Tahoe LTNo-showAssignAssign Avery K. toDRDana R.2 openMTMarcus T.4 openPSPriya S.1 open, suggested
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · Trust · Partly in the desk today

    One STOP ends it everywhere

    A consent record for every buyer, and one stop on any channel ends marketing on all of them.

    Product mockup (fictional): One STOP ends it everywhereMockup of a buyer consent record: the buyer texted STOP, marketing is now off on text, email, Facebook and phone, and a timestamped log shows each step.Consent record · Sam O.Prairie Line MotorsSTOPText · Mon 6:12 PMMarketing off on every channelReps see a hold before any reply can be copied.TextMarketing offEmailMarketing offFacebookMarketing offPhoneMarketing offLogOct 02 9:14 AMOpted in on the credit app formOct 05 1:40 PMReplied to rep about trade valueOct 12 6:12 PMTexted STOP. All marketing endedOct 12 6:13 PMHold shown to Marcus T. on a draft
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · Data · Partly in the desk today

    Sold and pending, live in every draft

    No rep promises a unit that's gone or quotes a stale price.

    Product mockup (fictional): Sold and pending, live in every draftMockup of a rep draft where the unit the buyer asked about is flagged Sold 20 minutes ago, with two similar units suggested and each price showing its source.Rep desk · DraftPrairie Line MotorsBuyer askedIs the silver Equinox still there?Sold 20 min ago2020 Equinox LT · Stock U2402From the inventory feed. The draft won't promise this unit.Similar and on the lot now2021 Equinox LTStock U2427 · 31,880 mi$21,450source: feed 9:02 AMAvailable2020 Terrain SLEStock P2429 · 38,210 mi$20,995source: feed 9:02 AMPendingThat one just sold, sorry! I have a 2021 Equinox LT in the same colorfor $21,450. Want to see it today at 5:30 or tomorrow at 11?
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Vibes

    A buyer memory card

    Trade, payment target, timing and the details a buyer shared, shown before every touch. The assistant that never forgets.

    Product mockup (fictional): A buyer memory cardMockup of a buyer memory card: trade, payment target, timing, what they want, and personal details they shared, shown above the reply box.Buyer memory · Jordan P.Prairie Line MotorsJPJordan P.Rep Dana R. · 4 touches · last talked 2 days agoTRADE2015 Escape, 112k miPAYMENT TARGETUnder $520 a monthTIMINGBefore Nov 1WANTSCrew cab, tow packageThey mentionedHas a golden retriever named BiscuitKid has soccer on ThursdaysPrefers texts after 5 PMHi Jordan, the crew cab with the tow package just landed. Plenty of room for Biscuit.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Interactions · Partly in the desk today

    Finish one, the next opens

    Tap done and the next play opens. Text, call or book straight from the card.

    Product mockup (fictional): Finish one, the next opensPhone mockup of Today's Plays: one play is marked Done and the next play opens with Text, Call and Book buttons right on the card.9:41Prairie Line MotorsToday's Plays4 of 11Riley B. · followed upDoneNext upMorgan W.2023 Civic Sport · asked aboutpayments 40 min agoTextCallBookWhy: payment question, no reply yetQuinn H. · trade photos in1Tap DoneThat play is logged and cleared.2The next play opensRanked by who needs a touch now.3Text, call or bookRight from the card.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Interactions

    Reply quality meter

    A live check as the rep types: is it specific, does it ask for a time, is it in the store's voice.

    Why we built it: Reps value coaching in the moment, like a scored draft with clear ways to improve it.

    Sources (2)
    Product mockup (fictional): Reply quality meterMockup of a reply being typed with a live quality meter scoring 2 of 3: specific to the unit passes, asks for a time is missing with a suggestion, and store voice passes.Rep desk · ReplyPrairie Line MotorsWhat's your best price on the Wrangler?Hi Sam! The 2018 Wrangler Sport is $27,900 with 48k milesand new tires. Happy to have a manager look at numberswith you.Reply quality2 of 3Specific to the unitNames the year, model, price and milesAsks for a timeTry: Can you stop by today at 5:30 or tomorrow at 11?In the store's voiceFriendly, first name, no pressure words
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Growth

    Review-request drafts

    A neutral ask after delivery, never filtered by how happy the buyer seems. A person still sends it.

    Why we built it: Stores that text review requests after the sale collect more reviews.

    Sources (1)
    Product mockup (fictional): Review-request draftsMockup of a review-request draft the day after delivery, with the same neutral ask for every delivered buyer and a note that it is never filtered by mood.Rep desk · After deliveryPrairie Line MotorsDelivered yesterdayDLDrew L.2021 Explorer XLTQHQuinn H.2017 Silverado LTTVTaylor V.2020 HighlanderDraft for Drew L.Hi Drew, thanks for picking up theExplorer yesterday. If you have aminute, would you share how it went?Every review helps us get better.pls.lt/rv/PLMPriya at Prairie Line MotorsCopy and sendSame ask for every delivered buyerNever filtered by how happy the buyer seems. A person still sends it.No incentives and no gating.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Features

    Trade-in question checklist

    The questions to ask before an appraisal.

    Product mockup (fictional): Trade-in question checklistPhone mockup of a trade-in checklist for a 2015 Escape with mileage, payoff, keys, accidents, tires, warning lights and photos, four of seven answered.9:41Prairie Line MotorsTrade questionsMileage?112,400Payoff or lender?About $6,200Both keys?YesAny accidents?Minor, rear bumperTire tread?Ask nextWarning lights?Ask next4 photos and the VINAsk nextAsk before the appraisalThe answers ride along with the buyer,so the manager sees them first.TRADE2015 Escape SEJordan P. · 4 of 7 answered
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Features

    Spanish replies

    Same checks, in Spanish.

    Product mockup (fictional): Spanish repliesMockup of a buyer message in Spanish, a drafted Spanish reply, an English preview for the rep, and the same rule checks passing.Rep desk · EspañolPrairie Line MotorsBuyer wroteHola, ¿todavía tienen la RAV4 2022?¿Aceptan mi carro como parte de pago?Detected: SpanishDraft in Spanish¡Hola Avery! Sí, la RAV4 XLE 2022 sigueaquí. Con gusto revisamos su carro.¿Puede venir hoy a las 5:30 o mañanaa las 11?ENGLISH PREVIEW FOR THE REPYes, the 2022 RAV4 XLE isstill here. Happy to look atyour car. Today 5:30 or 11?Same checks, in SpanishAd rulesQuiet hoursOpt-outFacts sourcedCopy
    Product mockup with sample data. Prairie Line Motors is a made-up store.

After thatIn the next few months

  • Dealers love · Vibes

    Live Floor on the showroom TV

    Today's appointments, confirmations, shows and sales, with shout-outs for outcomes, never for raw activity.

    Product mockup (fictional): Live Floor on the showroom TVMockup of a showroom TV with today's appointments, confirmed, shown and sold counts, the next visits, a show-rate bar, and a shout-out to a rep for a sale.Live Floor · Prairie Line MotorsTue 3:42 PMAPPOINTMENTS14CONFIRMED11SHOWN7SOLD34:00Riley B. · Accord EXDana R.4:30Sam O. · WranglerPriya S.5:15Morgan W. · Civic SportMarcus T.SHOUT-OUTPriya S.Sold the 2021 ExplorerOutcomes only, never clicksSHOW RATE TODAY7 of 14 shown
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · UX

    The Monday owner brief

    Five numbers, three exceptions and one recommendation, once a week.

    Product mockup (fictional): The Monday owner briefMockup of a weekly owner brief with five numbers and their change from last week, three exceptions, and one recommendation.Monday owner brief · Oct 5 to 11Prairie Line MotorsLEADS86+9 vs last weekSET31+4 vs last weekSHOWN19+2 vs last weekSOLD8+1 vs last weekMEDIAN REPLY6m2m faster3 exceptionsSaturday no-shows doubled, 6 vs 37 Facebook leads waited over 30 min after 6 PMTrade appraisals took 2 days on averageONE RECOMMENDATIONAdd an evening rep for Facebook leads, Thu to Sat.Your leads answered in under 10 minutes set appointments atabout twice the rate of slower ones this month.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Data · Partly in the desk today

    Funnel by rep, source and channel

    Contacted, set, shown and sold, timestamped for every lead.

    Why we built it: Dealers ask for close rates split into lead-to-visit and visit-to-sale.

    Sources (1)
    Product mockup (fictional): Funnel by rep, source and channelMockup of a funnel report with contacted, set, shown and sold bars, a table by rep, filters for rep, source and channel, and timestamps for each lead.Funnel · Last 30 daysPrairie Line MotorsRepSourceChannel212Contacted118Set64Shown27SoldBy repREPSETSHOWNSOLDDana R.442511Marcus T.39198Priya S.35208Timestamped for every leadAvery K.Contacted 9:04Set 9:31Shown Sat 10:00Sold Sat 1:20Riley B.Contacted 11:12Set 11:40Shown pending
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · Functions

    Clean handoffs and fair ownership

    BDC-to-floor and manager handoffs carry a summary and a next step. Only a manager reassigns a buyer, with a record.

    Why we built it: Leads stall when a hard question lands on someone who isn't ready, and reps hate losing a buyer to a reassign.

    Sources (4)
    Product mockup (fictional): Clean handoffs and fair ownershipMockup of a BDC-to-floor handoff with a summary and next step, and an ownership log noting that only a manager can reassign a buyer, with a recorded reason.Handoff · Morgan W.Prairie Line MotorsBKMTBri K. (BDC) to Marcus T. (floor)Handed off Tue 2:10 PMSUMMARYWants the 2023 Civic Sport in blue. Pre-approved with her credit union.Trade is a 2012 Corolla. Coming in after work with her dad.NEXT STEPHave the Civic pulled up front by 5:15 PM. Confirm by text at 3.OwnershipOnly a manager reassignsOct 14 2:10 PMOwner: Marcus T. (handoff from Bri K.)Oct 11 9:02 AMOwner: Bri K. (first touch)A reassign needs a manager and a reason. Every change is recorded.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · Data

    Duplicate protection

    Merge repeat leads so the original rep keeps the buyer.

    Why we built it: Reviewers of dealer CRMs report losing a deal when a duplicate record or a reassign takes the buyer away.

    Sources (2)
    Product mockup (fictional): Duplicate protectionMockup of a duplicate lead alert: a new website lead matches an existing buyer by phone, name and unit, with a Merge button that keeps the original rep.Possible duplicatePrairie Line MotorsThis looks like a buyer you already haveEXISTINGCasey Morales(555) 010-0148Facebook · Oct 3Rep Dana R.NEW LEADCasey M.(555) 010-0148Website · today 10:22 AMUnassigned=MatchSame phoneSimilar nameSame unit: 2019 Tahoe LTMerge and keep Dana R.Not the sameThe original rep keeps the buyer. The merge is logged.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · Data · Partly in the desk today

    CRM sync you can see

    Send qualified leads into the CRM you already use, with a health light and an alert when one fails to land.

    Why we built it: Data that fails to sync between systems costs leads, so the health light shows when one doesn't land.

    Sources (5)
    Product mockup (fictional): CRM sync you can seeMockup of a CRM sync panel with a green health light, recent leads marked as landed, and one lead that failed with an alert and a Retry button.CRM syncPrairie Line MotorsHealthy · connected to your CRMLast sync 2 min ago · 23 qualified leads sent todayAKAvery K.Set · 2022 RAV4 XLELanded 3:38 PMRBRiley B.Shown · 2020 Accord EXLanded 3:12 PMSOSam O.Set · 2018 WranglerDid not landMWMorgan W.Set · 2023 Civic SportLanded 2:47 PMAlert: Sam O. did not landThe CRM needs an email address for this lead. Add it, then retry.Retry
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Vibes · Partly in the desk today

    Coaching that builds mastery

    After-chat coaching tied to stars and badges, plus five-minute objection drills between ups. Reps see their own stats first.

    Why we built it: Reps say coaching works when it makes them better, not watched.

    Sources (2)
    Product mockup (fictional): Coaching that builds masteryPhone mockup of rep coaching: the rep's own stats first, after-chat stars with one tip, a new badge, and a five-minute objection drill.9:41Prairie Line MotorsMy coachingREPLIES38SET11STARS4.6LAST CHAT · RILEY B.Nice: you named the unit.Try: offer two times.5Badge: Fast Five5 replies under 5 minDrill: price is too high1Your stats firstReps see their own numbersbefore anyone else does.2After-chat coachingOne tip, tied to stars and badges.3Five-minute drillsPractice objections between ups.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Features

    Two-tap walkaround video

    Record, caption and send a short video of the exact unit, then see when it's watched.

    Why we built it: Knowing who watched your video turns a guessing game into a next step.

    Sources (1)
    Product mockup (fictional): Two-tap walkaround videoPhone mockup recording a walkaround video of a 2021 F-150 with a stock-number caption and record button, and a note that the buyer watched it to the end.9:41Prairie Line MotorsREC 0:242021 F-150 XLT · Stock U2431Send to Jordan1Tap to recordWalk the exact unit in 60 seconds.2Tap to sendCaptioned with the stock number.Watched by Jordan P.Tue 7:48 PM · watched to the end
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Functions

    Your buyer is here

    A heads-up when a buyer comes back to a vehicle page, checks in, or shows up in the service drive.

    Why we built it: Reviewers of dealer CRMs report that salespeople aren't alerted when their customers come in for service.

    Sources (1)
    • Dealer CRM reviews · Software Advice · may ask you to confirm you're human70%: Reviewer's own unsourced claim: share of a dealership's sales that come from service customers
    Product mockup (fictional): Your buyer is hereMockup of heads-up alerts: one buyer is back on a vehicle page, another checked in at the front desk, and another is in the service drive, each with a suggested action.Heads-upPrairie Line MotorsJPJordan P. is back on the F-150 page3rd view today · 2 min agoText nowRBRiley B. checked in at the front deskHere for 4:00 PM with Dana R. · just nowGo greetTVTaylor V. is in the service driveOil change · trade equity looks positiveSay hiBased on the store's own website, check-in and service records.A rep decides what to do. Nothing is sent on its own.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Interactions

    Tag a teammate

    @ the desk for a turnover or @ service about a loaner, right on the buyer.

    Why we built it: Dealers like being able to @ someone on the deal so they can jump in.

    Sources (1)
    Product mockup (fictional): Tag a teammateMockup of internal team notes on a buyer: a rep tags @desk for a turnover and @service about a loaner, and teammates reply.Riley B. · Team notesPrairie Line MotorsInternal only. The buyer never sees these.DRDana R.@desk Riley is at $410 a month and wants $375.RHRay H. · deskOn it. Bring them to my office in 5.DRDana R.@service Riley's Accord is in for brakes. Loaner?LNLena N. · serviceSilver Malibu is ready in bay 2.@deskserviceRay H.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Features

    Listing helper

    Description and photo checklist.

    Product mockup (fictional): Listing helperMockup of a listing helper with a drafted vehicle description, a photo checklist with 8 of 12 shots, and pre-post checks.Listing helper · 2019 Tahoe LTPrairie Line MotorsDescription2019 Tahoe LT 4WD, 54,300 miles.Third row, heated leather, towpackage and new tires. One owner,clean history report. Stock U2419.Come see it today at PrairieLine Motors.Every fact sourcedPhotos · 8 of 12Front 3/4Rear 3/4DriverPassengerDashSeatsThird rowCargoTiresEngineOdometerKeysBefore you postPrice matches the feedNo lowest-price claim4 photos still missing
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · Support · Partly in the desk today

    A person when you need help

    In-app help from a person during store hours, with published response targets and a named contact per store.

    Why we built it: Dealers praise support that fixes problems in minutes, not tickets.

    Sources (2)
    Product mockup (fictional): A person when you need helpMockup of in-app help with a named contact for the store, hours, published response targets, and a live chat where a person answers in 2 minutes.HelpPrairie Line MotorsABAlex B.Your named contactHOURSMon to Sat, 8 AM to 7 PM CTCHAT REPLY TARGETUnder 5 min in store hoursEMAIL REPLY TARGETSame business daySTATUSOnline nowOur new rep can't sign in on her phone.Marcus T. · 10:02 AMHi Marcus, Alex here. Her invite expired,so I just sent a fresh one to her email.Want me to stay on while she tries?Alex B. · replied in 2 minYes please, thanks!Message a person
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · Trust · Partly in the desk today

    Security packet for your vendor review

    Sign-in protection, encryption, audit logs and a ready packet for the store's security program.

    Product mockup (fictional): Security packet for your vendor reviewMockup of a security packet page listing sign-in protection, encryption, audit logs, access review and data handling, with a Download packet button.Security packetPrairie Line MotorsReady for your vendor reviewUpdated Oct 2026 · prepared for Prairie Line MotorsSign-in protectionTwo-step sign-in for every userEncryptionIn transit and at restAudit logsWho did what and when, kept 1 yearAccess reviewThe owner sees every user and roleData handlingBuyer contact info masked in draftsSecurity packetDownload packet
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · Trust

    Texting health

    Registered store numbers, opt-out handling and carrier-filter alerts in one view.

    Why we built it: Dealers on a dealer forum flagged a missing Do Not Call check as a real gap.

    Sources (1)
    Product mockup (fictional): Texting healthMockup of texting health with three registered store numbers, a weekly opt-out chart with every opt-out honored, and a carrier-filter alert on one line.Texting healthPrairie Line MotorsSales line(555) 010-0110RegisteredBDC line(555) 010-0112RegisteredService line(555) 010-0119Filtered by a carrierOpt-outs this month3Wk 15Wk 22Wk 34Wk 414 opt-outs, all honored within 1 minute0 marketing messages sent after a STOPCarrier filter on the service lineDelivery dropped to 71% since Thu. Likely cause: a link in one reminder.See the fix
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · Pricing · Partly in the desk today

    Pricing with no surprises

    Published per-store prices, month to month, with advance notice before any change.

    Why we built it: Reviewers of sales tools report surprise price hikes and unexpected charges.

    Sources (6)
    Product mockup (fictional): Pricing with no surprisesMockup of a billing page with $699 per store at the founding rate, month-to-month terms, a 60-day notice promise for any price change, and paid invoices.BillingPrairie Line MotorsYOUR PLANDealership$699per store, per monthFounding rateMonth to month$699 per store, founding rate · next invoice Nov 1Our promise60 days notice beforeany price changeCancel any month,no penaltyThe same price forevery store your sizeInvoicesOct 1, 2026$699.00PaidSep 1, 2026$699.00PaidAug 1, 2026$699.00Paid
    Product mockup with sample data. Prairie Line Motors is a made-up store.

LaterOn the horizon

  • Dealers love · Data

    Group roll-up and peer benchmarks

    Store-by-store views for groups and anonymous peer comparisons for owners.

    Product mockup (fictional): Group roll-up and peer benchmarksMockup of a group dashboard rolling up three fictional Prairie Line Motors stores, with each store's show rate placed on an anonymous peer benchmark band.Group roll-upPrairie Line Motors groupSTORELEADSSETSHOW RATESOLDPrairie Line Motors North923461%9Prairie Line Motors South712248%5Prairie Line Motors West642558%7Show rate vs anonymous peersStores your size. No names shared either way.Middle half of peers: 45% to 65%NSW0%25%50%75%100%
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · AI

    Signals that become plays

    Equity, lease-end, repeat views and price drops turn into a ranked play with a drafted reply.

    Product mockup (fictional): Signals that become playsMockup of four signals (positive equity, lease end, repeat views, a price drop) flowing into the top-ranked play with its reason and a drafted reply.Signals to playsPrairie Line MotorsSignalsPositive equityTaylor V. · about $4,800Lease ends in 60 daysDrew L. · 2023 EscapeViewed 4 timesJordan P. · 2021 F-150Price drop $1,0002021 F-150 XLT · U2436Play 1 of 9 todayJordan P. · 2021 F-150 XLTWhy: viewed 4 times this week, and a similartruck just dropped $1,000.Hi Jordan, saw you checking out theF-150. Good news: a similar one justcame down $1,000. Free today at 5:30or tomorrow at 11?CopyEditA person still presses Send.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers hate · Trust · Partly in the desk today

    Compliance health in one view

    Opt-outs, consent coverage and security evidence ready to export.

    Product mockup (fictional): Compliance health in one viewMockup of compliance health with three gauges (opt-outs honored, consent on file, security evidence), a consent-gap warning, and an Export evidence button.Compliance healthPrairie Line Motors100%Opt-outs honored37 of 3792%Consent on file1,104 of 1,200 buyers100%Security evidence6 of 6 controls96 buyers have no consent recordMostly walk-ins from before Oct 1. Reps are asked to confirm at the next touch.Export evidenceOne file for your attorney, lender or auditor.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Growth

    Your profile moves with you

    Reps keep their stats and badges when they change stores.

    Product mockup (fictional): Your profile moves with youMockup of a portable rep profile card with lifetime stats and badges moving from Prairie Line Motors to her next store, with buyer data staying behind.Prairie LineMotorsHer next store(anywhere on LotBeacon)Priya changes storesPSPriya S.Sales · 3 years on LotBeaconREPLIES4,210SHOWN612SOLD238STARS4.8BADGESFast FiveShow Pro100 SoldClean CopyYour stats and badges are yours.Buyer data stays with the store.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Pricing

    A free plan for private sellers

    Product mockup (fictional): A free plan for private sellersPhone mockup of a free private-seller plan with one listing, a buyer message flagged as a common scam pattern, and a drafted safe reply.9:41Prairie Line MotorsMY LISTING2014 Camry LE$8,900 · 3 messagesCan you ship it? I'llpay with a cashier's check.Heads-up: common scam patternMeet locally and verify payment.Thanks! I only selllocally. Happy to meetat my bank Sat at 10.Copy replyFree planSelling one car yourself?The same reply help and safetychecks, free, for one listing.1 active listingDrafted repliesScam and safety tips
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Growth

    Owner and rep community playbooks

    Product mockup (fictional): Owner and rep community playbooksMockup of a community playbook library with four proven plays shared by owners, managers and reps, each with upvotes and an Add to my store button.Community playbooksPrairie Line MotorsPopularAppointmentsTrade-insFollow-upThe Saturday rescueText no-shows by noon with two new times.Shared by a store owner214Add to my storeTrade photos firstAsk for 4 photos before the appraisal.Shared by a sales manager167Add to my storeTwo times, never oneAlways offer two specific slots.Shared by a sales rep152Add to my storeLease-end at 90 daysStart the talk three months out.Shared by a group owner98Add to my store
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Data

    "What buyers are asking for" stocking report

    Product mockup (fictional): "What buyers are asking for" stocking reportMockup of a monthly stocking report ranking the vehicles buyers asked for that were not on the lot, with buyer counts and one stocking suggestion.What buyers are asking for · SeptemberPrairie Line MotorsAsked for, not on the lotMidsize pickup under $25k23 buyers3-row SUV under 60k miles18 buyersAWD sedan under $18k12 buyersHybrid compact SUV9 buyersMinivan with low miles6 buyersSUGGESTIONLook for 2 midsize pickups at this week's auction.Counted from what buyers wrote to your reps. No outside tracking.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

  • Dealers love · Features · Partly in the desk today

    Official Facebook Page messaging connection

    Approved channels only.

    Product mockup (fictional): Official Facebook Page messaging connectionMockup of a settings screen showing the store's Facebook Page connected through the approved Page messaging channel, with messages flowing to the rep desk and a person sending each reply.Settings · ChannelsPrairie Line MotorsfFacebook Page · Prairie Line MotorsConnected through the approved Page messaging channelConnectedManageHow it worksBuyer messages your PageIt lands in the rep deskRep drafts and checksSame rules, same sourcesA person presses SendNever automatedApproved channels onlyNo personal accounts, no scraping, no browser automation.Your reps' personal profiles are never touched.
    Product mockup with sample data. Prairie Line Motors is a made-up store.

Lot Heat MapNow in the demo

In the demo · sample data

Lot Heat Map (unlocks after your first reps onboard)

Upload a satellite view of your lot and LotBeacon turns it into a clean black-and-white map. You outline the new, used and service zones (service is ignored), and LotBeacon places each unit in a space. Spaces heat up as reps log buyer interest, so you can see where the hot units sit and whether to move them for more walk-up and drive-by traffic.

Heat comes from rep-logged buyer interest, not tracking people.

Try it in the demo with any of the three sample stores. Satellite upload and zone outlining on your own lot come later.

Open the lot heat map
Example lot (fictional): Prairie Line MotorsA made-up, top-down black-and-white diagram of a dealership lot with a showroom, a grayed-out service zone, and NEW and USED stall rows. A few stalls glow amber to red; the hottest stall is labeled Corvette.Prairie Line Rd (fictional)PRAIRIE LINE MOTORSShowroomService (ignored)NEWCorvetteUSEDHEATWarmHotHottestFrom rep-logged buyer interest.No tracking of people.
Example lot (fictional): Prairie Line Motors. Not a real store.

What we won't buildOn purpose

  • Sending on its own

    A person always presses Send. No autonomous mode, overnight auto-replies or AI phone agent.

    Why we didn't: AI is not set and forget. Fake-fast auto-replies and dropped AI handoffs are what dealers complain about.

    Sources (3)

  • Multi-line auto-dialing to buyers

    Buyers who asked to hear from you can tell, and it feels like a robot.

    Why we didn't: Parallel dialers create a delay buyers notice, and generic AI text feels robotic.

    Sources (3)

  • Bought contact lists and cold email

    Your best list is your own sold and service customers.

  • Points for raw activity

    We reward shows, sales and reviews, not dials.

  • Admin only an expert can run

    If a manager can't change a setting in two minutes, we simplify it or cut it.

    Why we didn't: Reviewers of sales-engagement tools report steep learning curves and admin that needs an expert.

    Sources (4)

Plans stay month to month. Roadmap items are planned, not promised, and timing may change. See how we compare on vs the field, pricing or request a founding-dealer pilot.

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